People in Transit
These are the cases in which the audience are people mobilizing, be it from work at home, going to an English course, walking in the shopping center, etc.
Digital signage projects with an emphasis on the moving public are common in train stations, subways, airports, stations, and within buses and taxis.
In these projects, digital signage meets the needs of transport users, displaying real-time information contextualized with their location. This is no different with advertisements, which can consider the time of day and the consumer's goals in time-setting (a television channel may want to advertise the novel for people on the stations - most returning home - some hours before the new chapter to air).
Especially in transportation-related projects, it is important to envision mass communication strategies that can help prevent tragedies, such as evacuation alerts in the event of fires and other incidents.
See more details on Digital Signage project types on our blog in the post on Digital Signage project types.