Points of sale

Digital media networks or corporate TV at points of sale are quellas where the consumer is in the place where products or services can be purchased or contracted.

Such implementations are projected to deliver a measurable return on investment. Large retail networks around the world are using Digital Signage at POS to cross-promote products (Indicate related products. Example: suggest tomato sauce for customers in front of the pasta section), personalize and enhance the shopping experience from consumers (Ex: Show candy recipe tips when the customer is buying condensed milk), in addition to educating consumers by providing useful information such as food preservation tips or combining a blouse with other wardrobe items.

It is common to use interactive screens at the point of sale located in shopping malls and supermarkets in parts where it will surely be seen by the consumer.

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