The content of a Digital Signage network is the most decisive factor for your success. This is because the content is what will determine whether people are going to see your screens or not.
Good content means relevance, and this generates audience.
There are several aspects related to content, from a technical point of view, such as the ideal time or duration, the number of movements, the more connection there is with the public, the more relevant the content will be.
We discuss all of these aspects in our e-book on content strategy for Digital Signage (Available only in Portuguese). An essential reading for all entrepreneurs who want to stand out in the Digital Media Out of Home and Corporate TV segments.